Scope — US$10,000 build · Concept preview for KORA Aesthetics Proposed build Site report

Scope of work

What's actually included in the rebuild?

The pages you've been clicking through are working front-end code, not screenshots. This is what turning them into a live Patient Revenue Platform for KORA Aesthetics involves — stated in full, so there are no surprises in either direction.

US$10,000 total · $5,000 deposit to begin · $5,000 due before launch

Foundation · the website itself

Design & build

  • Complete rebuild on a modern framework — KORA's white, gold & black palette, Figtree typography, CSS wordmark
  • Nothing carried over from the current WordPress theme except brand decisions and Katie's clinical content
  • Mobile-first — tested on real devices, not just a resized browser
  • Treatment photography direction or licensed sourcing + full WebP optimisation

Performance & compliance

  • Target 90+ mobile PageSpeed, under 500 KB first load — vs a resource-heavy WordPress stack currently sampled at ~177 requests
  • Global CDN, no render-blocking plugin stacks, compressed assets
  • 600–900 words per treatment page from Katie's protocols, reviewed before publish
  • Accessibility: keyboard nav, contrast, screen-reader labels, medical disclaimers

Being found · search, local & AI

On-page SEO

  • One correct, patient-question H1 per page — not the current SEO pipe-string headline
  • Proper H2/H3 hierarchy, internal linking, clean URLs
  • FAQPage schema on question-led sections
  • Written for AI search — headings as patient questions, answers in first sentence

Local & analytics

  • Google Business Profile claimed, verified, photographed, services aligned
  • NAP consistency across Yelp, Apple Maps, Bing, health directories — including the 85253/85283 ZIP fix
  • MedicalBusiness, Service, Product, Review structured data
  • Search Console + Analytics connected and explained in handover

Making money · the five revenue tools

This separates a website from a platform. Each tool moves a different number: bookings, prepaid revenue, repeat rate, basket size.

01

Your own appointment engine

Four-step booking on koraaesthetics.com — your brand, live availability, instant confirmation. Replaces the current exit to JaneApp's separate booking domain with zero hand-off from your site. Reminders at 48 hours and morning-of; aftercare email with one-tap rebook.

See booking demo →
02

KORA-branded gift cards

Sold on your site — choose amount, personal message, schedule delivery. Paid today for treatment delivered later; recipients often become new patients on a friend's recommendation.

See gift cards →
03

KORA Rewards · Becoming, Undetectable, Being

Points on treatments and shop purchases, tiered credit applied automatically at next booking — named for KORA's own Khôra philosophy. No card, no app, nothing for front desk to administer.

See rewards →
04

The shop · rebuilt around ZO Skin Health

Products on homepage, attached to post-treatment regimens, points on every order. Refill reminders timed to when the bottle runs out — keeping retail with you, not a marketplace.

See shop section →
05

Free skin assessment

Five questions → Skin Health Score + recommended starting treatment. Patient gets guidance; you get a named lead with stated goal from someone not ready to book yet.

Try assessment demo →

Page map · what gets built

PageStatusPurpose
HomepageIn this previewPatient-question H1, treatments + imagery, shop, booking, rewards, gifts, assessment, FAQ, founder, location
BookingIn this previewFull four-step appointment engine, all core treatments
Gift cardsIn this previewAmount, message, delivery schedule
Rewards / MembershipIn this previewTiers, calculator, referral programme
ShopIn the buildFull catalog — ZO Skin Health, regimens, points, checkout
Treatment pages × 10+In the buildBotox, Dysport, filler, Sculptra, Kybella, dissolving, SkinPen, PRF, VI Peel — each with schema + CTA
Concerns pagesIn the buildRebuilt on the platform, linked to matching treatments and the assessment
GalleryIn the buildBefore/after, consented and organized by treatment
Price list & specialsIn the buildUnified into the homepage book → retail → loyalty journey, not standalone pages
About / teamIn the buildKatie Manhardt, FNP-C and Dana, NP — credentials pages
Patient portal linkIn the buildIntegrated entry to existing portal workflow
Contact & directionsIn the buildCochise Office Park map, parking, suite access
Article hubIn the buildQuestion-led content for non-brand search
PoliciesIn the buildPrivacy, cancellation, medical disclaimer, shipping

Straight answers · what is not included

  • Ongoing content writing after launch — initial treatment, product and article set included; monthly publishing is a separate retainer.
  • Paid advertising — no Google or Meta spend or campaign management; the platform is built so ads convert better when you run them.
  • Payment processing fees — charged by your processor; what disappears is friction from the third-party JaneApp booking redirect.
  • Hosting — typically $20–$50/month billed to you directly, not marked up.
  • Guaranteed ranking position — nobody can promise #1 on Google; we commit to every factor within our control, executed properly.
  • EMR / practice-management replacement — booking integrates with your stack; we do not replace your clinical systems.

Payment terms

US$10,000 total for the scope above. Structured as a 50% deposit to begin work ($5,000) and the remaining 50% ($5,000) due before launch — once you've reviewed and approved every page against koraaesthetics.com side by side.